News April 2008 Translated from our High Taste newsletter issue 30
Written by Barend Boot
35 Years 2008 is a special year: The Golden Coffee Box exists for 35 years. In 1973 my father Jacob starts the coffee brand Boot Koffie in a small store in Baarn, the Netherlands. The coffee roaster “The Golden Coffee Box” roasts constantly and releases delicious fragrances into the shopping streets. Today after 35 years we exposed on the most famous hospitality business tradeshow in the Netherlands for the first time.
Josué Ruiz at the tradeshow and the Clover-machine.
The smallest booth With the smallest booth we try to impress restaurant owners and retailers with most amazing coffee aromas and flavours from single estate Arabica plantations, pure and freshly roasted.
With the best espresso machines beautiful espressos and cappuccinos are made. We also introduced the new Clover-machine (read more) with light roasted organic coffee variations. It feels like a gamble. The costs are high. “What is our small coffee brand doing among all these large coffee brands?” is a question that is frequently asked. Standing next to me is a slender Panamanian coffee farmer called Josué Ruiz. He produces our Panamaria coffee. It really shows he’s enjoying himself. With a big smile and full of pride he tells about his Panamaria plantation. For the first time he got to meet hospitality business owners who use his Panamaria coffee. Josué mentioned to us that it was very special to him to be in the Netherlands.
Indulge yourself!
Our mission Why is Boot Koffie exposing on such a large hospitality business tradeshow? The answer is simple. Our goal is to improve the quality of coffee used by the hospitality business industry and consumers. Bad coffee has got to go. Since 1973 our goal has been to offer the best coffees in the world and to offer our customers an unforgettable coffee experience. Our motto is: “Indulge yourself!”. Our coffees give intensification, moments of enjoyment by yourself or together. They wash you clean; they are like a shower for the brain. Our coffee gives you an experience for your senses. We think to enjoy is not a goal by itself; sharing is. A part of our goal is to give coffee farmers an honest price for their coffee. Excellence and expertise is what we value the most. We were the first to introduce single estate espresso coffee in the Netherlands. Everyday you can taste our excellent coffees at Coffee centre The Golden Coffee Box. For four days in a row we presented our coffees served to perfection to the hospitality business tradeshow visitors. The compliments given felt very pleasant. “I have never smelled or tasted this in coffee before”, “hmmm the best cup at the tradeshow”.
A coffee farmer and a barista at work.
The way to a coffee drinkers’ heart This year 2008 real coffee will find its way to the coffee drinkers’ heart. Once you have tasted single estate Boot Koffie you will want more. In many cultures coffee drinking means being together. Taking the time to listen to each other, taking the time to be together and enjoy something that you share. Boot Koffie has the highest quality because experts –from coffee farmers to baristas- do their job with a lot of love and respect. All our coffees are responsibly grown and roasted by experts. Because of this you will never taste any bad flavours. Knowledge and awareness during the entire production process gives our coffee its excellent quality.
